|Royalty Free Music > Music News > Frustrated Bank Customers Demand New Options for On-Hold Music
March 12th, 2006
Royalty Free Music.com and On-Hold Music
Recent studies are finding that bank customers are becoming increasingly annoyed with their telephone customer service. The introduction of automated systems to handle what banks would consider simple tasks, such as checking a balance, money transfers or payment of bills has often made life more difficult for customers when the automated system fails, requests cannot be completed or the account holders actually end up having to speak to a human being.
It seems that most customers believe banks think their time has no value. Sometimes, bank telephone systems provide no on-hold music
to keep account holders at least somewhat appeased as they wait to be helped. And sometimes even if there is on-hold music, customers find they never get to it because the automated system malfunctions, is stuck on repeat or else directs them to other lines and numbers for as many as 30 minutes without relief. And often if there is on-hold music, it is too loud, distracting, grating or of poor quality. Automated systems are meant to sort out customers who can be answered by automated services and those that need to talk to an actual representative, but when they fail due to a huge volume of callers or simply because they are not the most high quality equipment pieces available, problems ensue.
Although banks typically have websites to handle certain requests, sometimes these websites are prone to error or are only refreshed sporadically, so many emergency requests and other immediate needs are not a possibility for customers.
While certainly automated systems were never meant to give customers the personal quality of care that human beings are able to deliver, they should provide some level of support, comfort and reassurance for account holders, who are frankly the most important people in the banking industry!
So how can banks reconcile cost-effectiveness with high quality on-hold music and on-hold music equipment? The answer lies in low cost, high quality options such as royalty free music. Royalty Free Music.com offers studio-quality on-hold music for banks in every imaginable style. Whether a bank is in need of music that is contemporary or classic, Royalty Free Music.com offer compilations of beautifully-composed original instrumental music to help customers get through the delays associated with automated phone systems. And because the on-hold music in the library of over 700 tracks is all royalty free music, banks only pay a one-time low price for unlimited use of the music in their telephone systems.
Also offered is high quality hardware to help manage the on-hold music in the form of a special Royalty Free Music On Hold Button designed to help manage music installed in single telephone lines, and perfect for important bank personnel offices and other single systems.