The New Subscription Prescription

Royalty Free Music.com's new buyout music subscription service is taking off like a fighter jet with ADHD. Subscribers are using their subscriptions to gain access to the over-6000 tracks library for an endless range of projects. Production companies are making RoyaltyFreeMusic.com their defacto music library. Corporate media departments are in love with their subscriptions. The more familiar they become with the RoyaltyFreeMusic.com library the less time they spend searching for music for their projects. Media production educators are using their subscriptions to supply music for the large number and wide variety of tv, radio, film, and presentation projects produced by their students. DVD and commercial producers are realizing cost savings after just two projects using their subscriptions. Jupitermedia expects the number 1-year subscriptions to explode as soon as 1-month subscribers realize the cost savings of expanding their subscriptions to 1-year subs. Is this a model for the rest of the music library industry? Possibly, but Royalty Free Music.com will remain the definite strategic leader. They've got the huge library and the low price (and the incredibly handsome bloggers).

-Reid J.

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