December 19, 2008
Get Down With A New Online Sound
I'm trying to talk my boss into using sound on our company website, but she doesn't want to risk playing songs that drive customers away. What can we do?Lisa, FL
Once upon a time, experts would have steered you towards creating an immersive Flash microsite with a soundtrack like She Moved Across The Water ( #BF202549 -$59.95). While interactive Flash sites are well-suited for branding campaigns like this Webby-award-winning campaign for the Audi A5 (love that piano elevator music !), they've largely gone the way of dot coms and the Backstreet Boys. You'll have better luck presenting the latest version of www.americanexpress.com to your boss. The design team's use of button sounds, musical stingers and bumper music during the bill paying process makes you feel like you're adding a phone number to your cel phone. It's effective, yet subtle (much like Amex's annual fees). Short, professional, royalty free stock music elements such as Free Fall ( #RFM100746 ”-$9.95) are a great way to subtly say to your users, This step is done. What's next?.
-Mike Bielenberg
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