Cease and Resist

It's way too difficult to get the rights to use my client's favorite pop song in a business meeting. Am I seriously going to get sued just for using the track once?
-- Anonymous, MA

Years ago, my jaw dropped as an ad agency owner addressed rationalized the same thing by saying, "If we get caught using this Queen song, the band will just send a Cease and Desist letter. No biggie." I can honestly say he was dead wrong. That Cease and Desist letter would have come with a huge invoice attached.

In the long run, ethics are profitable. By taking steps to keep your video and music content "clean," you're providing your client with an invaluable service by keeping them out of trouble. That's watching your client's back. And that's priceless.

When you purchase production music from RoyaltyFreeMusic.com, you'll always receive an email copy of your license agreement proving that your client is totally covered.

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